The following is a guest-post by my husband and in-house marketing nerd, Clayton Snodgrass.
Remember those insane Slim Jim commercials that featured pro-wrestler “Macho-Man” Randy Savage? Whether or not Slim Jims are your favorite brand of encased meat, you have to admit that those spots were memorable. After watching just one commercial, you knew exactly where Slim Jims stood in the snack sausage spectrum – they were extreme and crazy! Slim Jim’s choice of product spokesperson was no accident. By choosing someone who embodied their brand’s image, they helped audiences associate their product with “extreme snacking” (which, apparently, there is a market for).
How does the concept of product spokesperson relate to real estate and the choice of a realtor? For one, most every “For Sale” flyer I have ever seen contains the contact info and a photo of the home’s listing agent. The listing agent may be the first person an interested buyer may speak with about your home. What kind of image does your realtor project? Will your target market identify with your agent? Does your realtor’s image mesh well with your home’s image? Does your agent’s persona accurately represent your home and your neighborhood? When choosing an agent, I think it’s an important thing to keep in mind.